Lion Dairy & Drinks is shining a light on dairy – with the milk, yoghurt, cheese and alternatives category being the second most under consumed food group in Australians’ diet this National Nutrition Week.

The 2017 National Nutrition Week (15-21 October 2017) brings nutrition front of mind for many, Lion Dairy & Drinks (LDD) is revealing the concerning realities about the second most under consumed food group in the Aussie diet; milk, yoghurt, cheese (dairy) and alternatives. National Nutrition Week is timely reminder not just for the nine out of 10 Australians who are not getting their recommended daily intake of dairy or alternativesi but also for parents, as statistics show Aussie children’s dairy consumption declines as they age, whilst at the same time their nutrient needs and recommended serves of dairy or alternatives, increasesi.

Complementary to National Nutrition Week, LDD launched Milk Loves You Back this year, to remind Australians of the natural goodness contained in milks like Dairy Farmers, Pura and Masters that boast a broad range of health benefits from 8 natural nutrients.

Growing Bodies and Bones

Alarmingly, dairy consumption dramatically declines during pre-teen and teenage years, with only 1 in 50 (2%) Australian teenagers aged 12-18 year consuming their recommended serves of dairy or alternativesi. While children aged 2-3 are the biggest consumers of dairy or alternatives i, there’s a worrying decline in consumption as they growi. This decline occurs at a critical time when childrens’ nutrient needs and recommended serves of dairy or alternative increasesi. This is to support their body and bone growth, particularly at the ages of 12-14 for girls and 13-15 for boys, when a quarter of adult bone mass is built.

According to LDD’s own research, reassuringly, 4 in 5 (78%) Aussie children (aged 5-17) believe that nutrients in dairy milk gives us strong teeth and bones, and almost half believe milk helps our bodies as we grow (47%). That said, calcium, along with iron, are the most commonly under-consumed nutrients in the Australian diet. Notably, 95% of children aged 2-3 met their recommended nutrient intake, except iron, similarly 95% of those aged 4-8 met their recommended except for iron and calciumi. In contrast, 71% of boys and more than 90% of girls aged 14-18 years did not achieve adequate calcium intakes, in part due to higher nutrient needs and lower dairy consumption in older childrenvii.

Milk is, in fact, one of the richest sources of calcium in the dietvii. Milk and dairy foods like Dairy Farmers, Pura and Masters boast a broad range of health benefits. It also has 8 natural nutrients including not just calcium, but protein and phosphorus – which are critical for growing bones, as part of a balanced diet- as well as potassium, iodine and vitamins B2, B5 and B12.

Getting the Balance Right

Contrary to the 3 in 10 (31%) parents incorrectly assuming boys and girls have the same recommended dairy intake, recommended dairy or alternative serves vary – children aged 2-3 and girls 4-8 years should consume 1½ serves of dairy per day as part of a balanced diet, however for boys aged 4-8 it increases to 2 serves per day and recommended serves of dairy per day continues to increase with age up to 3½ serves per day for teens 12-18 years.

A serve of dairy comes in many different forms. It can be as easy as a glass of milk in the morning (250ml), a small tub of yogurt (200g) or 2 slices (40g) of cheese in a sandwich. Or for a more sophisticated option, pairing your dairy with your fruit and vegetables – Australian analysis suggests that school lunches provide about 40% of children’s daily food/ energy intakes. 

Here are some simple ways to get dairy in to your kids lunchbox:

Yoghurt: Try a yogurt pouch, (70g may suit little kids or >100g for bigger kids) or a small tub, it’s perfect at recess (handy hint: you can freeze the yoghurt pouch/tub to stay cool).

Milk: Leftover pasta with cheese sauce (made with milk and cheese) can be a great alternative to a sandwich, paired with cauliflower or broccoli.  For the kids, a small UHT regular or flavoured milk is a great snack for the active ones, providing all the goodness of milk in an easy product you can keep in the pantry and pop in the lunchbox.

Cheese: Try adding 1 or 2 slices of cheese in the sandwich, or grated cheese in a wrap or sprinkled on top of a pasta or a salad.

Hawthorn legend and father of four, Shane Crawford adds: “I am all about getting the balance right and this has never been more important than when a dad. We work hard to make sure our boys get the right nutrients to keep them fired up throughout the day. I often stop for a milkshake after a runabout with the boys, or whip together our favorite smoothie, to help not only their little bodies refuel, but mine too!”

For more information on the 8 essential nutrients in milks like Dairy Farmers, Masters and Pura, recommended daily serves and more, visit www.milklovesyouback.com.au.

Consumer Research Methodology:

The research was commissioned by Alt/Shift on behalf of Lion Dairy & Drinks and conducted by Lonergan Research in accordance with the ISO 20252 standard. Lonergan Research surveyed 1,037 Australians aged 18+ and 530 children aged 5-17 years old. Surveys were distributed throughout Australia including both capital city and non-capital city areas. The survey was conducted online amongst members of a permission-based panel, between 30 March and 4 April 2017. After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.

1. Australian Bureau of Statistics, 2016. Australian Health Survey: Consumption of Food Groups from the Australian Dietary Guidelines, 2011-12 Cat no, 4364.0.55.012 –  (Only 10% of Australians consumed their recommended serves of dairy or alternatives compared to 4% for vegetables and legumes/beans, 31% for fruit, 30% for grain (cereals) and 14% for lean meats and alternatives.)

2. Thomas B, Bishop J. Manual of Dietetic Practice (4th ed). Blackwell Publishing: Carlton; 2007.

3. Lonergan Research 2017, commissioned by Alt/Shift on behalf of Lion Dairy & Drinks. Online Survey of 1037 Australian adults (nationally representative) and 530 children

4. Australian Bureau of Statistics, 2015, Australian Health Survey: Usual Nutrient Intakes, 2011-12  cat. no. 4364.0.55.008 (http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/by%20Subject/4364.0.55.008~2011-12~Main%20Features~Calcium~401)

5. Lonergan Research 2017, commissioned by Alt/Shift on behalf of Lion Dairy & Drinks. Online Survey of 1037 Australian adults (nationally representative) and 530 children

6. Recommended number of serves for children, adolescents and toddlers https://www.eatforhealth.gov.au/food-essentials/how-much-do-we-need-each-day/recommended-number-serves-children-adolescents-and

7. Bell, A.C.; Swinburn, B.A. What are the key food groups to target for preventing obesity and improving nutrition in schools? Eur. J. Clin. Nutr. 2004, 58, 258–263. [CrossRef] [PubMed]

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Lion Dairy & Drinks is excited to announce that they are returning to the Perth Royal Show to share the importance of incorporating dairy into your daily diet.

Lion Dairy & Drinks (LDD) launched Milk Loves You Back, a behavioral cue campaign, in June this year reminding Australians of the natural goodness contained in milks like Masters.

With more than three in five (64%) West Australians admitting they are ‘udderly’ confused about the conflicting dietary information about milk and dairy1, and just one in five West Australians aware that they should be consuming around three serves of dairy, or alternatives, every day2, the Perth Royal Show is a great time to talk about the importance of dairy.

Lion Dairy & Drinks’ Milk Loves You Back campaign is encouraging Aussies to get their serves of dairy or alternatives each day. West Australians can start with a glass of Masters milk, which naturally provides 8 essential nutrients.

Lion Dairy & Drinks will be based in the Dairy Pavilion at the Perth Showground throughout the Perth Royal Show. An LDD nutritionist will be on hand at times throughout the Show to bust the myths for the 64% of West Australians who are confused by the conflicting dietary information about milk and dairy3.

Visitors can enjoy samples of Masters milk and there will also be daily visits by the Masters cows.

Since relaunching its white milk under the Masters brand in the Western Australia market a year ago, Lion Dairy & Drinks is continuing its ongoing commitment to the WA dairy industry. This is highlighted by our partnership with 29 West Australian dairy farms and a $43m investment at the Bentley dairy manufacturing site in Perth, Western Australia.

Darryn Wallace, Lion Dairy & Drinks Marketing and Innovation Director said: “We are proud of our partnership with our dairy farmers throughout Western Australia. Masters milk has been produced locally at the Bentley manufacturing site for more than 50 years now and we’re excited about growing our product offering for our consumers across Western Australia.

“We’re committed to the future growth and investment in the West Australian dairy market.” Mr Wallace said LDD was excited about showcasing its Milk Loves You Back campaign across our Masters range of white and flavoured milks.

“The Milk Loves you Back campaign puts nutrition at the heart of our dairy offerings by reminding Australians of the natural goodness of milk.”

Lion Dairy & drinks will be in the Dairy Pavilion at the Perth Royal Show from 23-30 September.

To find out more about the MLYB campaign, visit www.milklovesyouback.com.au.

1 Lonergan Research 2017, commissioned by Alt/Shift on behalf of Lion Dairy & Drinks. Online Survey of 1037 Australian adults (nationally representative) and 530 children

2 Lonergan Research 2017, commissioned by Alt/Shift on behalf of Lion Dairy & Drinks. Online Survey of 1037 Australian adults (nationally representative) and 530 children

3 Lonergan Research 2017, commissioned by Alt/Shift on behalf of Lion Dairy & Drinks. Online Survey of 1037 Australian adults (nationally representative) and 530 children

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Big M has joined Melbourne City FC as the Official Recovery Drink Partner and Official Grassroots Partner. To celebrate the partnership, Big M and Melbourne City FC fans and members are invited to enjoy a day out with the Club’s Hyundai A-League and Westfield W-League stars ahead of the new season. The new partnership will be officially unveiled at Melbourne City’s annual Family Day on Sunday 24 September at the City Football Academy.

“Big M has been bringing a big history of flavours and active fun to Victorians since 1978 and so we can’t wait to share all of this and much more with the fans at the Melbourne City FC Family Day, powered by Big M,” said Darryn Wallace, the Marketing and Innovation Director at Lion Dairy & Drinks.

Melbourne City FC CEO, Scott Munn commented on the new partnership: “Melbourne City’s annual Family Day is the perfect opportunity to celebrate our new partnership with Big M. As we prepare for the start of the season, it is a great opportunity to bring fans together to meet the men’s and women’s teams, and we’re delighted that Big M will be part of it.”

Make your way to the Big M marquee for a free Big M and an exciting activation creating your unique Big Moment! Using the magic of a green screen, you can strike your best goal saving pose while we instantly turn you into a football legend. Share your best pose on Facebook for your chance to win a Melbourne City FC football and other prizes.

Melbourne City Family Day, powered by Big M

When: Sunday 24 September, 2017
Where: City Football Academy, 2 Crissane Road, Bundoora
Time: 11.30am – 2:30pm
Cost: FREE

 

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South Australia’s iconic Farmers Union Iced Coffee is changing its name for a limited time from Farmers Union to ‘Fathers Union’ Iced Coffee, to celebrate ‘The Big Fellas’, ‘No.1 Dads’, ’The Bosses’ and ’Total Legends’ across the state. To coincide, limited edition Fathers Union Iced Coffee cartons will be available exclusively in South Australia from 14 August 2017, in time for Fathers Day on Sunday 3 September 2017.

While the packs may change; Farmers Union Iced Coffee will continue to be made in Salisbury, South Australia and be the same great tasting iced coffee that all Farmers Union Iced Coffee fans have come to know and love.

For a limited time, the iconic South Australian drink will be available in four collectible cartons. The toughest call this Fathers Day will be deciding on which of the four Fathers Union Iced Coffee cartons to gift. With No.1 Dad, Total Legend, Big Fella and The Boss, you’re sure to earn yourself a pat on the back at that Sunday brekky fry up, but don’t just take our word for it.

Self-proclaimed No.1 Dad and Adelaide Nova radio host Dylan Lewis said: “I’m sure I speak for all my fellow South Aussie dads out there when I say that a carton of Fathers Union Iced Coffee and good company is more than enough to make dad happy this Fathers Day. Trust me – I know… I’m a dad!”

Darryn Wallace, Lion Dairy & Drinks’ Marketing & Innovation Director said: Farmers Union Iced Coffee is synonymous with South Australia. “We have a proud following of local South Aussie men, so what better way to honour some of them this Fathers Day, than with the limited edition Fathers Union Iced Coffee cartons.

“We love our Farmers Union Iced Coffee and we’re for the Dads of South Australia, so crack open a carton with your No.1 Dad to celebrate Fathers Day and let it be a Fathers Union Day he’ll never forget,” Darryn said.

“So, come on South Australia, raise a carton for the South Australian dads that raised us!”

Available in Original and Strong variants, Fathers Union Iced Coffee limited edition cartons will be in the fridges across South Australia from 14 August 2017.

Check out Dylan Lewis’s ‘Father Union Day’ advice here or visit https://www.facebook.com/farmersunion/ for more information.

Remember – It’s a FATHERS UNION Iced Coffee or it’s nothing.

For more Father’s Day advice from Dylan Lewis and campaign imagery, click here.

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With World Milk Day upon us, Lion Dairy & Drinks (LDD) wants to remind all Australians of the natural goodness of milk while they enjoy their morning coffee. Nine out of 10 Australians currently don’t consume their recommended serves of dairy as shown by the Australian Health Survey.1.

LDD has released a study today showing that three in five people admit they are ‘udderly’ confused about the conflicting dietary information about milk and dairy. So, with almost a quarter (21%) of women and 15% of men admitting that their main source of daily dairy is derived from coffee with milk alone there is a great opportunity for all Aussies to reawaken their consumption of milk and dairy products.

To encourage Aussies to up their daily dairy intake, Milk Loves You Back has launched, a campaign celebrating the natural goodness contained in milks like Dairy Farmers, Pura and Masters

The Original Superfood

When you think superfood, you could be forgiven for automatically thinking of blueberries and chia seeds – 53% and 52% of Australians did so respectively. Meanwhile, just 20% view milk in the same category. And yet, there’s a strong case to suggest milk is the original superfood, as we know milks like Dairy Farmers, Pura and Masters boast a broad range of health benefits and 8 natural nutrients.

Unsurprisingly, calcium is by far the most recognised naturally occurring nutrient, with three quarters (73%) of Aussies knowing its prevalence in milk. However, nearly a quarter (22%) think there is only calcium in milk.

Correlated with the high recognition of calcium as a nutrient found in milk, Aussie adults, much like Aussie children, believe the primary health benefit gained from the consumption of dairy milk is strong teeth and bones (adults 80% and children 78%). Only 7% of adults and 5% of kids were able to correctly identify all health benefits gained from the consumption of the nutrients in dairy milk. Just 18% of adults believed the nutrients in milks like Dairy Farmers, Pura and Masters support energy release2., and less than a quarter (24%) believed it to support normal brain function3..

Hawthorn legend and father of four, Shane Crawford states: “As an athlete, milk has been an important part of my diet, from back in the day when I chose milk at the pub which earned me more time on the field. Today, as a father I see it being even more important for my kids growing bones, muscles and minds. My twins love milk and often sneak out of bed in the middle of the night to grab some…I always let them get away with it.”

“With so much conflicting information out there, it’s not surprising that people are confused about the benefits of milk and dairy. It’s so much more than just calcium – the natural nutrients in milks like Dairy Farmers, Pura and Masters with the Milk Loves You Back Logo, carry the goodness of 8 essential nutrients that benefit your muscles, mind, eyes, energy and more.”

Getting Milk into Diets

Dairy isn’t just important for babies, children and the elderly, Australians of all ages require the essential nutrients provided in milk and dairy products, however only 20% are aware that the Australian Dietary Guidelines recommend consuming around three serves of dairy every day4.. The new study shows that 1 in 5 (21%) Aussies admit they don’t know what the recommended serving sizes of dairy are, with 3 in 10 (31%) parents incorrectly assuming boys and girls have the same recommended dairy intake. Meanwhile, more than 3 in 5 (63%) parents admit that they remember consuming more milk as a child compared to how much they give their children now.

Whilst the recommended serves of dairy vary by age and gender, the Australian Dietary Guidelines recommend children and adults consume around three serves of dairy per day, via milk, yoghurt and/or cheese. The new study shows that over half of Aussies are confused about the recommended serving size for cheese and yoghurt (56% and 55% respectively), and 2 in 5 (41%) are confused about the recommended serving size for milk. In fact, the Australian Dietary Guidelines state that a serve of dairy is equal to a cup (250ml) of milk, a tub (~200g) of yoghurt and 2 slices (~40g) cheese. So, getting three serves in a day is as easy as a latte and some milk on your cereal at breakfast, cheese in your sandwich at lunch and a tub of yogurt for afternoon tea!

Mixed Messages

The new study revealed the variety of sources Australians are turning to in their hunt for nutritional data and information. Women are more likely to refer to online sources such as online forums and Google searches (65%, versus 46% of men) health blogs (22%, versus 12% of men), and lifestyle blogs (14%, versus 5% of men). The variety of sources and conflicting sources could be a contributing factor to nearly half (45%) of Aussies admitting to have followed a dietary trend. Of these, half (52%) have decreased their dairy consumption as a result.

It’s especially important for parents and teachers to get the right information, as high school aged kids are most likely to turn to friends and family for nutritional information (75%). Three in 10 (29%) high school aged kids turn to a teacher for nutritional information on food and drinks.

Forget the myths, visit www.milklovesyouback.com.au for more information about the goodness naturally found in milks like Dairy Farmers, Pura and Masters.

With the launch of Milk Loves You Back, rest easy knowing that when you pick up a milk carrying the Milk Loves You Back logo, you and your family are getting the goodness of 8 essential nutrients naturally contained in milks like Dairy Farmers, Pura and Masters5..

Grab yourself some goodness, look out for the Milk Loves You Back logo across Dairy Farmers, Pura and Masters milks – in stores nationwide.

1. ABS; 2016. Australian Health Survey: Consumption of Food Groups from the Australian Dietary Guidelines, 2011-12. Cat 4364.0.55.012. Available: http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/4364.0.55.012main+features12011-12
2.
Pura, Dairy Farmers and Masters milks contain vitamin B2 and B12 to reduce tiredness and fatigue, when consumed as part of a balanced diet.
3. Pura, Dairy Farmers and Masters milks contain iodine healthy cognitive function and vitamin B5 for mental performance, when consumed as part of a balanced diet.
4. Pura, Dairy Farmers and Masters: Project UNi Consumer Research 2015-16 (Included quantitative survey of 1,990 Australians nationally representative sample of main and joint grocery buyers)
5. Eight nutrients promised, include: calcium, phosphorus, protein, iodine, vitamin B5, potassium, vitamins B2 and B12

Methodology: The research was commissioned by Alt/Shift on behalf of Lion Dairy & Drinks (LDD) and conducted by Lonergan Research in accordance with the ISO 20252 standard. Lonergan Research surveyed 1,037 Australians aged 18+ and 530 children aged 5-17 years old. Surveys were distributed throughout Australia including both capital city and non-capital city areas. The survey was conducted online amongst members of a permission-based panel, between 30 March and 4 April 2017. After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.

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Three specialty cheeses from Lion Dairy & Drinks’ (Lion) were crowned champions in their category with the world-class, Heidi Farm Raclette, named Grand Champion at the prestigious Australian Grand Dairy Awards in Melbourne last night. In addition, our King Island Dairy Black Label Double Brie took out the inaugural People’s Choice award voted by over 3600 consumers.

Heidi Farm Raclette was once again named Champion Semi Hard & Eye Cheese and also won Grand Champion for 2017. No surprise there, this unique and popular cheese has won the industry’s highest award – the Grand Champion – a record five times since the awards were introduced. Heidi Farm Raclette is made at Lion’s The Heritage site in Burnie, Tasmania where we manufacture almost 100 specialty cheese products using milk from Tasmanian dairy farmers.

Our delicious King Island Dairy Black Label Double Brie won Champion White Mould. It is the fourth time it has been named Champion in this very competitive category and we are thrilled that it also won the inaugural People’s Choice award.

The King Island Dairy Roaring Forties Blue was awarded Australia’s Champion Blue Cheese. Along with the Black Label Double Brie, both cheeses are made at our King Island Dairy site in the Tasmanian Bass Strait using locally-sourced milk. This cheese is named for the Roaring Forties winds that whip around the island.

Lion’s Technical Cheese Director, Ueli Berger is a passionate artisan. He is the grandson of a cheesemaker and the son of a dairy farmer. Ueli started his training in Switzerland before moving to King Island in 1998.

He said of his craft that patience and attention to detail were the key ingredients to making a great cheese.

“With one of the cleanest and most natural environments in the world, the mineral rich soils, cool annual temperatures, abundant rainfall and consistent salt spray result in incredibly lush pastures. Our cows graze all day on this beautiful, salted grass to produce unique rich, sweet milk,” Mr Berger said.

Managing Director of Lion’s Specialty Cheese Business, Kathy Karabatsas said being awarded both Grand Champion with our Heidi Farm Raclette and Champion cheese in three very competitive categories reflected the quality and craftsmanship of Lion’s specialty cheese.

“These awards recognise and reward excellence and innovation and acknowledge the achievements of the people who create those products,” Ms Karabatsas said. “This is recognising the best of the best.”

“We are also extremely proud that our consumers have voted for us in the People’s Choice award – we’ve always known that the King Island Dairy Black Label Double Brie was a special cheese but to have our consumers recognise this is a great testament to all our people, the dairy farmers who supply our cheese sites and the wonderful cheeses that we have within portfolio.”

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West Coast Eagles favourite and 2015 AFL Coleman Medallist Josh Kennedy believes the secret to his post football recovery lies with a Western Australian icon.

As an avid consumer of Masters flavoured milk, Kennedy has partnered with the Western Australian brand, to showcase the benefits of reduced fat chocolate milk as the ideal sports recovery drink [1]. The popularity of Masters Choc Milk was built on the back of its great, refreshing taste, but the nutrients inherent in reduced fat flavoured milk also make it a great drink for recovery post exercise [1].

He joins a growing band of professional athletes consuming milk and especially flavoured milk post exercise. According to the Australian Institute of Sport (AIS), flavoured milk is an ideal choice after exercise to provide the right combination of nutrients to refuel, repair and rehydrate.

Regarded as one of the very best AFL star forwards, Kennedy exemplifies the modern elite goal-kicker. It’s no longer enough to be tall and to just lead out from the goal square and expect to be a success in the super-fast, tactical chess game that is AFL today. The players who prove to be the most potent scorers now must read the play better than ever, make their own opportunities and be able to switch on explosive power when those split-second opportunities present themselves. To consistently do that time and time again means recovery after a hard training session or match is critical.

With more than 400 career goals to his name so far, Kennedy is a strong believer in the importance of good nutrition in sport, especially when it comes to recovery and fuelling up on something fresh packed with goodness. Kennedy says Masters Choc Milk is his go- to recovery drink – it’s nutritious, packed with high quality dairy protein and energy to refuel after a hard training session or match.

He’s not the only one though – the functional benefits of milk as a sports recovery drink are starting to become more openly discussed and recognised among health professionals and elite athletes of all persuasions. The AIS recommend flavoured milk as an ideal post exercise drink when refuelling, repair and rehydration are needed. However, these benefits aren’t exclusive to professional sportspeople; they’re also available to everyday athletes in the Masters Choc Milk they’ve always loved.

Like Sunday arvos at Cottesloe Beach, Broome’s Staircase to the Moon and even the Fremantle Doctor, Masters is a Western Australian icon, and a part of life in this state. It enjoys this heritage for very good reason. Using milk sourced locally from Western Australian dairy farmers and made in the dairy manufacturing site in Bentley in Perth, Masters Choc Milk is another Western Australian success story.

After five decades in the market place, Masters remains the great-tasting chocolate milk you have grown to know and love. Made with milk from Western Australian dairy farmers, it’s not only delicious and rich in nutrients, but also conveniently delivers protein to repair, energy to refuel and electrolytes to rehydrate, making it a great post- exercise drink [1].

[1] As part of a balanced diet, Masters Choc 600mL provides protein for muscle repair, energy to refuel plus potassium and magnesium to aid hydration.

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Unlike the recent close Federal Election, the people of South Australia have spoken taking a decisive “if it ain’t broke, don’t fix it” stance. They have voted overwhelmingly to re-elect the incumbent and iconic Farmers Union Iced Coffee (FUIC) pack design – The Original – in the FUIC Referendum.

The Referendum winner was announced tonight in front of a sell-out crowd at Adelaide Oval for the Adelaide vs Collingwood match. The candidate for The Original, another South Australian favourite Tony Modra, claimed victory on behalf of the design and marked the occasion with a short but passionate acceptance speech.

In a hard-fought, six-week campaign, the crucial decision on the future of the brand’s pack design was taken to the people and more than 20,000 votes were cast, reflecting the special place that FUIC holds in the hearts of the people of South Australia.

The overwhelming sentiment, with more than 60 per cent of the vote, was to keep the proven and much-loved iconic pack design, The Original. The landslide victory ensures that the original pack design of the proud, and iconic South Australian brand will be preserved for future generations.

Farmers Union Iced Coffee was launched as an idea by a co-operative of South Australian Dairy Farmers to boost milk sales. The brand has achieved icon status in South Australia and continues to be the number one selling milk based beverage in convenience in the state*.

Today the Farmers Union Iced Coffee brand is part of the Lion Dairy & Drinks portfolio.

* Source: Aztec Convenience SA Scan Data: Based on ($) MAT to 12/6/2016 & Aztec Grocery SA

Unweighted Scan Data: Based on ($) MAT to 26/6/2016.

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The ‘2016 Lion Farmer of the Year’ was announced this week with young South Australian dairy farmer Sam Martin taking out top spot for his innovative practices and an impressive commitment to quality.

Sam, the owner of Martin Dairies Trust in Wall Flat, South Australia, farms 350 head of cattle producing more than three million litres of milk annually.

Lion Dairy & Drinks (Lion) Agriculture Procurement Director Murray Jeffrey said: “We’re delighted a young farmer like Sam is the standout winner of this year’s award. There is much talk in the industry on the need for the next generation to take on the family farm. Sam is a great example of how younger farmers can bring fresh thinking and innovation to dairy farming. Having only recently taken over the family farm, Sam’s achievements are all the more impressive.”

Under Sam’s leadership, Martin Dairies Trust has invested in technology to significantly improve yield and pasture quality. In one initiative, the farm has adopted cattle activity collars, using the resulting data to improve efficiency and breeding outcomes.

Sam has employed progressive irrigation techniques to grow pasture, delivering maximum home grown feed at minimum cost. Further, the judges commended Sam for keeping farming as simple as possible, consistently growing production levels while at the same time improving quality standards.

Sam received his award at Lion’s annual Supplier of the Year Awards ceremony on Thursday 16 June 2016. On receipt of the award, Sam said: “I’m delighted to receive this award on behalf of all of us at the farm. We try to keep things simple but also be open to new ideas as to how we can improve quality and yield and manage costs. We’ve had a great year from that point of view. I hope the fact a younger farmer has taken out this year’s award encourages others to take the decision to take on the family farm. It’s a tough slog with ups and downs but I am certainly positive about the long-term future of our industry”.

Sam’s milk is processed at Lion’s milk manufacturing site at Salisbury in Northern Adelaide for Lion’s great branded dairy products including Pura Milk and Farmers Union Iced Coffee. Sam’s family has been continuously supplying milk for the Farmers Union brand since 1954.

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Lion Dairy & Drinks (Lion) has today announced competitive opening pricing for direct milk suppliers for the 2016/2017 season (1 July 2016 to 30 June 2017). Detailed pricing for each region is outlined below.

Lion’s farm gate milk pricing offer compares favourably to competitors and Lion is confident that this pricing is a compelling mix of reward and security for dairy farmers.

Since 2013, Lion has offered its dairy farmers in the southern region (Victoria, Tasmania and South Australia) a broad range of fixed and variable farm gate pricing options for contracts of varying lengths (one, three or five years) that help farmers to better manage market volatility. Lion farmers have a choice of:

– variable pricing underpinned by a minimum pricing guarantee;
– fixed pricing for those who prefer a set and determined price; and
– an option to combine fixed and variable pricing.

Lion’s fixed term contract options continue to enjoy strong take-up, with the majority of southern region farmers opting to secure all or part of their pricing for up to three years. Due to the carryover of fixed contracts from past seasons, Lion expects to pay the majority of its direct farmers in 2016/2017 in the southern region the net weighted average price of $5.67 per kilo of milk solids.

This price represents a premium of 27% over the forecast opening price announced by the price setter in the southern region.

In the southern region for 2016/2017 our three (3) year fixed price is $5.50 per kilo of milk solids, while the one (1) year fixed price is $5.10 per kilo of milk solids and the one (1) year variable price is $5.00 per kilo of milk solids. These prices are based on standard 7.2% milk solids.

Lion Dairy & Drinks Managing Director, Peter West, said: “Our 2016 opening pricing is a sign of Lion’s confidence in the dairy market, and in our turnaround strategy. We continue to focus on driving profitability in key dairy categories through our premium dairy brands and market-leading innovation.

“Lion’s range of pricing and contract options is designed to help farmers better manage market volatility. We are proud to offer southern farmers one, three and five-year contract options with the ability to fix pricing on up to 50% of volumes for up to three years.

“Since pioneering our flexible model, we’ve seen strong take up by farmers of our fixed pricing options. Lion’s pricing model allows farmers to select the blend of risk and certainty that’s right for their business. We believe it helps farmers to plan for the future.

“Unlike some of our competitors, Lion does not believe in retrospective price cuts. Instead, we are committed to building long term partnerships that give our farmers the confidence they need to invest and grow in partnership with us,” Mr West said.

Almost 400 dairy farmers supply Lion, comprising of 180 direct suppliers and 218 through the Dairy Farmers Milk Co-Operative (DFMC).

Other Regions in Australia

REGION CENTS PER LITRE

New South Wales 53.7
South East Queensland 59.6
Far North Queensland 59.6
Western Australia 53.7

In New South Wales, Lion is pleased to announce a competitive weighted average milk price of 53.7cpl for its direct suppliers for the 2016/2017 season. This is a clear sign of Lion’s confidence in the NSW dairy industry and a concrete demonstration of our commitment to building secure and mutually rewarding partnerships with our farmers.

“In New South Wales, Lion continues to invest behind key brands like Dairy Farmers. This is in addition to our commitment to invest $87m to transform our white milk and milk-based beverages’ manufacturing footprint across the eastern seaboard and accelerate our business turnaround,” Mr West said.

Elsewhere in Australia Lion’s pricing remains unchanged. In South East Queensland Lion offers direct farmers a competitive weighted average milk price of 59.6cpl, while in Far North Queensland Lion offers the DFMC a strong weighted average milk price of 59.2cpl. Lion will continue to pay direct farmers in Western Australia a competitive weighted average price of 54.7cpl for the 2016/2017 season, which is the highest published price in the state.

 

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