As you will likely know, Lion Dairy & Drinks (Lion) launched the Be True Blue Drought Relief Fund in October, temporarily increasing the wholesale price of our Pura and Dairy Farmers 1L, 2L and 3L branded white milk in participating retailers by 10c per litre until January 2019.

Funds raised via the initiative are passed on to drought affected farmers in NSW, South East Queensland and Northern Victoria to help mitigate some of the financial challenges created by this devastating drought.

In November, we were proud to announce that funds raised crossed over the $1m milestone, with distribution of funds to drought-affected farmers also beginning to roll-out from mid-November.  And in the first week of December the figure is now over $1.4 million.

Lion Dairy & Drinks’ Managing Director Kathy Karabatsas is proud of the achievement to date, and committed to continuing to support fundraising efforts, saying:

“Our campaign has now raised over one million dollars, all of which will go directly to our dairy farmers in NSW, Northern Victoria and South-East Queensland and we are hoping we can give more back with the sales in coming months.”

“With 100 per cent of New South Wales drought-declared, along with areas across Northern Victoria and South-East Queensland, we know that many of our dairy farmers are doing it tough and while we’re proud of the fundraising efforts to date, we know there is more room to grow.”

The Be True Blue Drought Relief Fund campaign will continue 31 January 2019 and at the time of publication, the campaign has raised nearly $2 million.

In addition to establishing the Be True Blue Drought Relief Fund, Lion has taken a number of other steps to support drought-affected farmers, including:

  •    Offering farmers impacted by the drought across NSW access to interest-free loans to purchase feed, under The Lion Dairy Pride Forage Loan Scheme;
  •    Offering farmers access to discounted feed such as brewers’ grain and citrus pulp, which is sourced from Lion’s alcohol and juice operations;
  •    Helping to fund productivity improvements on farm through the Lion Dairy Pride Landcare Grants Scheme;
  •    Helping farmers improve all areas of their businesses, from milk quality through to effective business management, through Lion’s Dairy Pride online self-assessment tool; and
  •    Continuing to offer our Lion Dairy Pride Farmer Support Program – an independent and confidential 24-hour counselling support service to our farmers, their families and staff, to help them address any personal issues and access further support if needed.

You can find out more about the campaign, and check out the latest fundraising updates at http://www.truebluedrought.com.au.

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As you will likely know, Lion Dairy & Drinks (Lion) launched the Be True Blue Drought Relief Fund in October, temporarily increasing the wholesale price of our Pura and Dairy Farmers 1L, 2L and 3L branded white milk in participating retailers by 10c per litre until January 2019.

Funds raised via the initiative are passed on to drought affected farmers in NSW, South East Queensland and Northern Victoria to help mitigate some of the financial challenges created by this devastating drought.

In November, we were proud to announce that funds raised crossed over the $1m milestone, with distribution of funds to drought-affected farmers also beginning to roll-out from mid-November.  And in the first week of December the figure is now over $1.4 million.

Lion Dairy & Drinks’ Managing Director Kathy Karabatsas is proud of the achievement to date, and committed to continuing to support fundraising efforts, saying:

“Our campaign has now raised over one million dollars, all of which will go directly to our dairy farmers in NSW, Northern Victoria and South-East Queensland and we are hoping we can give more back with the sales in coming months.”

“With 100 per cent of New South Wales drought-declared, along with areas across Northern Victoria and South-East Queensland, we know that many of our dairy farmers are doing it tough and while we’re proud of the fundraising efforts to date, we know there is more room to grow.”

The Be True Blue Drought Relief Fund campaign will continue 31 January 2019 and at the time of publication, the campaign has raised almost $2 million. 

In addition to establishing the Be True Blue Drought Relief Fund, Lion has taken a number of other steps to support drought-affected farmers, including:

  •    Offering farmers impacted by the drought across NSW access to interest-free loans to purchase feed, under The Lion Dairy Pride Forage Loan Scheme;
  •    Offering farmers access to discounted feed such as brewers’ grain and citrus pulp, which is sourced from Lion’s alcohol and juice operations;
  •    Helping to fund productivity improvements on farm through the Lion Dairy Pride Landcare Grants Scheme;
  •    Helping farmers improve all areas of their businesses, from milk quality through to effective business management, through Lion’s Dairy Pride online self-assessment tool; and
  •    Continuing to offer our Lion Dairy Pride Farmer Support Program – an independent and confidential 24-hour counselling support service to our farmers, their families and staff, to help them address any personal issues and access further support if needed.

You can find out more about the campaign, and check out the latest fundraising updates at http://www.truebluedrought.com.au.

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In November, the Australian Government announced changes to the Working Holiday Maker (WHM) visa program, with updates on how foreign workers can be employed on-farm within Australia.

The updated policies are designed to provide farmers with immediate access to workers during busy periods helping to ensure you have sufficient staffing to support your workforce during peak seasons.

It is important that you familiarise yourself with the changes and are up to date on the current regulations to ensure your farm is operating correctly.

We have summarised some of the key changes below, for further information please visit the Department of Home Affairs website here or contact your Farm Services representative.

Key changes to WHM Visas:

  • Age restrictions: the age limit for working holiday visas has now been raised to 35 for 417 Visa applicants from Canada and Ireland.

 

  • Expansion of regional areas where subclass 462-visa holders can work in agriculture (plant and animal cultivation) to qualify for a second year of stay in Australia. Previously only those who work in Northern Australia have been eligible, however this has now been expanded to include regional areas of New South Wales, Queensland, Victoria and Western Australia, and all of Northern Territory, South Australia, and Tasmania

 

  • Employers will now be able to retain trained and experienced employees for up to 12 months (rather than the previous six months). 417 and 462 visa holders can now stay on with the same employer from 6 to 12 months.

 

  • The option of a third-year WHM visa has been introduced: 417 and 462 visa holders who, after 1 July 2019, undertake 6-months of work in a specified regional area during their second year, now have the option of extending for a third year.

 

  • Increased caps on countries that participate in the subclass 462 visa program: it has been announced that there will be increases to the current annual caps on countries participating in the subclass 462 visa program, with detail to be announced on the DHA website as confirmed.

 

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Lion Dairy & Drinks, AJF Partnership and Starcom have been awarded the Q3 Best Creative Execution and Grand Prix in the Outdoor Media Association’s (OMA) Creative Collections competition for the Yoplait Out of Home (OOH) campaign.

Run quarterly by the OMA, the Creative Collections competition recognises the best OOH campaigns from across Australia, while celebrating the bold and audacious canvas that is OOH.

Lion Dairy & Drinks Marketing & Innovation Director, Darryn Wallace explained that in a competitive and ever-changing landscape of yoghurt and FMCG they were looking to drive re-appraisal and awareness of the Yoplait brand in a way that stayed true to its personality and leveraged its key assets.

“We were targeting a broad audience of main grocery buyers and wanted to connect with people, allow them to smile, and feel good about themselves, Yoplait and that moment of time,” Mr Wallace said.

“It was a truly collaborative approach from all our agency partners to bring this campaign to life and we have leveraged this through a broader holistic approach consisting of digital, social, in-store and sampling. We have been delighted with the results and continue to support the brand with this creative.”

AJF Partnership – a GrowthOps company – developed the creative for the campaign. AJF Partner and Executive Creative Director, Adam Francis welcomed the recognition of the campaign’s clear and simple messaging.

“Everybody knows the principles of fast, simple outdoor but actually achieving it, isn’t always that easy. The Yoplait campaign messages can be understood within a single glance,” said Mr Francis.

“As always, we are grateful for the opportunity to work with Lion Dairy & Drinks and collaborate with great partners to bring our creative to life. Everyone involved is very pleased with the results the campaign has delivered so far.”

Starcom Client Services Director, Sam Harris also highlighted the great collaboration between Lion Dairy & Drinks, AJF and Starcom.

“Through the collaboration we understood the need to focus on appreciating life’s simple moments, where we find joy. We needed to deliver this connection through mass reach and top of mind awareness by supporting the pack change and intercepting everyday moments during high dwell times,” Mr Harris added.

“Effective use of digital out of home with QMS, oOh! Media and AdShel, combined with great creative, provided this solution and we’re really proud of the impact it’s delivered to Yoplait, ultimately driving a strong business result.”

OMA judge and Senior Brand Manager at Sanofi, Tammie Oon said, “The OMA’s quarter three 2018 Creative Collection showcased very strong contenders who demonstrated a breadth of creative executions that were out of the box… what came across as paramount is simplicity and clarity of the brand message.”

“An ingenious creative execution will always win in a medium that is meant to capture the attention of many in a blink of an eye.”

The OMA explained that a quarterly Grand Prix is only given when a campaign epitomises creative excellence. They described the Yoplait campaign as delivering a message that was understood within a single glance, using OOH to its fullest brand-building potential.

The campaign launched in July and will run through to the end of the year. It’s appearing in large format and street furniture in New South Wales, Victoria, Queensland, and South Australia.

AJF Partnership is one of Australia’s largest and most effective creative agencies. It is the only Australian agency to ever win the Grand Effie twice, and this year won silver and bronze Effie awards.

Campaign credits

  • Client: Lion Dairy & Drinks
  • Agency: AJF Partnership, a GrowthOps business
  • Media: Starcom
  • OOH: QMS, oOh! Media and AdShel
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Lion aims to be a leader in environmental management and manufacturing excellence and we apply best practice systems across our business.

We’re proud of the progress that has been made in partnership with our suppliers and have goals in place to continue to improve in this area.

Currently, around 90% of Lion’s consumer packaging is recyclable, and we are committed to reducing the volume of packaging that the business uses. By 2025, we aim to have 100% of our packaging being recyclable. In the past year, we have also made significant reductions to glass, HDPE plastic and polyethylene resin packaging usage, as well as plastic bags.

We are also committed to putting strategies in place to reuse materials where possible and in FY17 we diverted 97% of our manufacturing by-products to reuse or recycling, with only 3% going to landfill.

You may have benefited from one such reuse scheme – the Lion Dairy Pride By-products program. Within the program, Lion offers dairy farmers in South Australia and South-East Queensland access to brewing and fruit processing by-products for stock feed at competitive rates.

This program is a great example of sustainability initiatives in practice, and has been well received by participants to date.

Lion is also in the process of developing a Responsible Sourcing Code that will outline requirements for recycled content and recyclability, and help ensure that our practices remain above industry regulated standards. We will share this information with you once finalised.

We understand that the model of ‘take, make, dispose’ is not sustainable in the long-term so are working to design product packaging that maximises reuse and recycling wherever possible.

To learn more about Lion’s sustainable packaging initiatives, please visit: https://sustainability.lionco.com

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Lion Dairy & Drinks (Lion) announced it will temporarily increase the wholesale price of its Dairy Farmers and Pura branded white milk products to support its dairy farmers impacted by drought as part of a broader raft of support measures already in place for farmers in need.

From 1 October – 31 January, the temporary 10 cent per litre wholesale price increase will be applied to all Dairy Farmers and Pura 1L, 2L, and 3L white milk products and will be sold to participating retail outlets across New South Wales, Victoria and Queensland.

Every cent of the funds raised in each state during the activation will be distributed to drought-affected dairy farmers in that state who supply Lion either directly or through the Dairy Farmers Milk Cooperative (DFMC).

Lion is committed to playing its part to help our dairy farmers through the drought crisis, and has already taken a number of other steps including:

  • Offering our farmers impacted by the drought across New South Wales access to interest-free loans to purchase feed, under The Lion Dairy Pride Forage Loan Scheme;
  • Offering our farmers access to discounted feed such as brewers’ grain and citrus pulp, which is sourced from Lion’s alcohol and juice operations;
  • Helping to fund productivity improvements on farm through the Lion Dairy Pride Landcare Grants Scheme;
  • Helping farmers improve all areas of their businesses, from milk quality through to effective business management, through Lion’s Dairy Pride online self-assessment tool; and
  • Continuing to offer our Lion Dairy Pride Farmer Support Program – an independent and confidential 24 hour counselling support service to our farmers, their families and staff, to help them address any personal issues and access further support if needed.

Lion Dairy & Drinks Managing Director, Kathy Karabatsas, said: “With 100% of New South Wales drought-declared, along with areas across Northern Victoria and South-East Queensland, we know that the dairy farmers supplying us in these regions are doing it tough, especially with escalating costs including for feed and water.”

“We are grateful we have secured the support of major grocery and convenience customers, who have indicated their acceptance of this wholesale price increase to Dairy Farmers and Pura branded milk products, knowing that 100 per cent of the increase is going directly to the farmers who supply our milk.”

Lion also strives to provide clarity and transparency for our dairy farmers in relation to milk pricing and contracts. We offer farmers a variety of contract length and pricing options, including offering farmers in the Southern Region fixed and variable pricing options, with farmers able to select the option that best suits the needs of their business. Lion does not believe in retrospective changes in milk price. It has never introduced retrospective payments as part of its milk contracts and does not support them as a matter of principle.

Lion’s Farm Services Team will continue to work closely with all of our farmers in drought-affected regions to monitor conditions and do what it can to assist further.

HOW THE FUNDING SCHEME WILL WORK

Funds raised via the 10 cent per litre increase in wholesale pricing for Dairy Farmers and Pura white milk will be paid each month to Lion’s participating dairy suppliers in the impacted regions of New South Wales, Northern Victoria and South East Queensland as a special line item called Lion Drought Assistance.

A committee will oversee the payment process and provide appropriate independence and transparency. The Committee will comprise a management representative from the DFMC, a Lion direct dairy farmer and Murray Jeffrey, Lion’s Agricultural Procurement Director. The committee will meet regularly to oversee the scheme’s implementation and to ensure the timely delivery of funds to our drought-impacted farmers.

A representative from a professional auditing firm will be appointed as the scheme’s independent auditor and will be invited to attend Committee meetings.

Funds will be distributed amongst suppliers in the drought-affected regions on a cents-per-litre basis. For example, if the amount raised from the wholesale price increase in one state in a given month is $100,000, and the raw milk volume from suppliers in that state’s drought affected region is 5,000,000 litres in total, this will equate to a 2c per litre Lion Drought Assistance Payment to our dairy suppliers in that region. There will be no obligation on suppliers to accept any Lion Drought Assistance Payments.

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Eligible Victorian dairy farmers are now able to apply for an on-farm energy grant through Agriculture Victoria. Applications are open until March 2020, or until available funding is exhausted, so apply early to avoid missing out.

Primary producers are able to apply for a Tier 1 grant to support in replacing inefficient energy equipment, installing more energy efficient systems and enabling own-generation capacity. The grants scheme aims to increase energy efficiency, with a desired effect for farmers of reduced energy costs and increased productivity.

Government funding of up to $50,000 (ex. GST) is available for grant proposals under this program, all funding must be matched by a minimum cash co-contribution of $1 for every $1 funded. To secure funding, there must be evidence of a cash payment for a cost that is incurred for activities directly related to the product supported by the grant.

To receive a grant you will require an on-farm energy assessment, or to have had an equivalent certified on-farm energy assessment conducted in the past two years. Additional eligibility criteria is outlined here.

Grants form part of the Agriculture Investment Plan (AEIP), designed to help on-farm businesses improve energy productivity, manage energy costs, improve energy reliability and support own-generation capacity. The AEIP is focused on offering assessments, grants, demonstrations, skills and education and research to the benefit of Victorian farmers.

Applications for a Tier 1 grant must be made online via the Agriculture Victoria website.

Lion encourages any Victorian farmers that feel that such a grant may be beneficial to their business, to read carefully through all criteria and avoid delaying your application, as once funds are exhausted applications will close.

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You may have heard that $1 from each carton of Lion Beer Australia’s Iron Jack sold in New South Wales and Queensland will be donated to Rural Aid.

As well, 50 cents from each schooner of Iron Jack sold at selected regional venues will be donated to local relief efforts led by the charity.

Lion Beer and Iron Jack kicked off the campaign by donating $100,000 to Rural Aid’s ‘Buy a Bale’ initiative and predict the ‘Beers for the Bush’ campaign will raise at least $1 million.

The Buy a Bale campaign was established in 2013 as a response to drought affecting Queensland’s farming communities. Since then the campaign has received over $4.5 million in donations, and become part of the broader Rural Aid program which aims to provide a holistic support program to rural Australia.

We encourage any farmers affected by the drought who may be eligible to receive benefit from the Buy a Bale initiative to visit https://www.ruralaid.org.au/farmers/ to register for the program by answering a short questionnaire about your location, situation and challenges being faced by your business. From there, Rural Aid will contact you to discuss the program and your eligibility.

You can also access information on other drought support here. 

If you would like more information about this initiative, or other measures in place, please contact Daniel Dickenson on email: Daniel.dickenson@lionco.comor mobile: 0407 282 944

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Applications have now closed for the 2018 Lion Dairy Pride Landcare Grants Program and successful applicants will be notified next month.

If your farm has been selected, you will know that reporting is a core requirement of the grant and your progress report is due 21 December 2018.

This report must include evidence of the improvements described within your original application, such as energy bills and before/after photos. Landcare Australia will liaise with you on your reporting requirements and if you have any questions at all, please do contact them on grants@landcareaustralia.com.au  

If you have received funding for an energy efficiency project, you are required to provide evidence of a reduction in energy usage (in kilowatt hours (kWh) and tonnes of carbon), for at least 12 months before, and 12 months after grant funds are provided – so it is important that you are maintaining detailed monitoring.

“We are delighted to have received a strong volume of applications for this year’s Lion Dairy Pride Landcare Grants Program”, said Lion Dairy & Drinks Managing Director Kathy Karabatsas.

“If you have not been successful with your application this time around, we encourage you to not be discouraged from your efforts to make your business more sustainable.

Sustainability is a key priority for Lion, and the Lion Dairy Pride program is rich with advice and resources that can help inform more sustainable practices for your business.

We also hope to continue our successful partnership with Landcare for years to come, and encourage you to reach out to your Farm Services Representative if you’d like to discuss your businesses’ sustainability practices.”

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You may have heard that $1 from each carton of Lion Beer Australia’s Iron Jack sold in New South Wales and Queensland will be donated to Rural Aid.

As well, 50 cents from each schooner of Iron Jack sold at selected regional venues will be donated to local relief efforts led by the charity.

Lion Beer and Iron Jack kicked off the campaign by donating $100,000 to Rural Aid’s ‘Buy a Bale’ initiative and predict the ‘Beers for the Bush’ campaign will raise at least $1 million.

The Buy a Bale campaign was established in 2013 as a response to drought affecting Queensland’s farming communities. Since then the campaign has received over $4.5 million in donations, and become part of the broader Rural Aid program which aims to provide a holistic support program to rural Australia.

We encourage any farmers affected by the drought who may be eligible to receive benefit from the Buy a Bale initiative to visit https://www.ruralaid.org.au/farmers/ to register for the program by answering a short questionnaire about your location, situation and challenges being faced by your business. From there, Rural Aid will contact you to discuss the program and your eligibility.

You can also access information on other drought support here. 

If you would like more information about this initiative, or other measures in place, please contact Daniel Dickenson on email: Daniel.dickenson@lionco.com or mobile: 0407 282 944

 

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